ReThink Beauty
About us
Our mission
The world is full of distractions and temptations. Sometimes it is useful to sit down for a moment and reflect on what is really important in our lives.
By inviting people to think about their vision of beauty, we contribute to their personal well-being, social inclusion and more sustainable consumption.
Project Beauty
ReThink Beauty originated from Project Beauty, an international study into the perception of the beautiful but sometimes complicated word “beauty”.
The Project Beauty questionnaire has so far been administered nationally in eight countries. The insights gained from these studies form the basis of ReThink Beauty.
ReThink Beauty aims to raise awareness about the social impact of the phenomenon of “beauty” in general and about the personal experience of it in particular.
Founder
Project Beauty was launched around 2007 by communications researcher Marius Hogendoorn.
Marius had a career of over 40 years in the Netherlands as a specialist in applied communication research, consulting large and mid-size companies, government organisations and non-profits.
He lectured, and published a manual in this area, widely used in professional education and on universities.
His story
This video was recorded as part of a Pecha Kucha talk about Project Beauty, given in Leiden, Netherlands.